We worked with T Street, an athletic equipment and apparel company, over a period of two weeks. They already had the production ready to go and a pretty good idea of the image and audience they were looking to cultivate. Gearing the messaging towards the average coach, we ensured the messaging spoke to the typical coaching values of utility and community.
T Street was created by a father and son who realised that there was a significant lack of quality equipment made for coaches. With a combined 75 years of experience playing, coaching, and working in the sports industry, we know exactly what coaches want and what it takes to get it to them. Drawing inspiration from the sunny shores of southern California and the icy conditions of Toronto, our products are designed in-house to get coaches through anything the weather (or parents) throw at them. Not only do we focus on giving coaches what they need, but our communities as well. A portion of proceeds from every product purchased goes directly towards supporting local sports programs and other organizations that help those in need. An investment in T Street is an investment in community.